When it’s not about you you attract your success

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At the recent Queensland Rugby Referees awards night, I was honored and somewhat shocked to win the Best Referee Coach award for the second time in three years.

Now I say this not because I want to blow my own trumpet, not at all. In fact, that’s not what this post is about. Whether you’re striving toward a health and fitness goal, or a financial goal, or even (as I was) a Referee Coaching goal, the WHY becomes far more important than the WHAT.

Let me explain:

I learned a few years ago, that if you’re attempting to sell something to someone, one of the biggest sales mistakes you can make is they wear a look of desperation because customers pick up on this and walk away from the deal.

You know what I’m talking about, that pushy car salesman trying to push your signature on a contract when all you really want to do is walk away and think about it right?

Had that salesman focused on YOU and what your needs were, the sale would’ve been guaranteed.

When I was a referee rising through the ranks, one of the biggest mistakes I used to make (and some still do today) was to look at the appointments when they’re published and instead of looking for my own name to see what game I’ve been appointed to, I’d search for everyone else’s names and query to myself, “Why did they get that game when I’m a better ref?”

In business I coach other fitness professionals and have discovered that the ones that need to most help are the ones focusing on needing to make more money to survive and the harder they focus on the dollar, the harder it is to earn.

My advice to other fitness professionals is to focus all your efforts on delivering great results for your clients and the money will come.

And guess what, this is the exact same mentality I focus on in my own business and it works.

When people set themselves a health or fitness goal, they focus on what other people want for them, like a few kilos off the waist line, rather than focusing on not only what they want but more importantly WHY!

Here’s my point: (I know I took a while to get here). When it’s not about you, you attract your success.

As a fitness professional, I focus all my efforts on getting my clients their goals and BOOM, business is going gang busters.

When I focused my Referee Coaching Goal on who I was sent to watch, rather than worrying about who was sent to watch what game, I made a slow but sure rise up the ranks, culminating in not only me winning an award, but also being appointed to be the performance reviewer for the grand final of the new National Rugby Championship.

While the award and the high level appointment are nice, far more satisfaction came from the pleasure in watching those I’d guided and helped achieve greater things.

And the same can happen for you when striving towards a health and fitness goal. Make the goal all about your WHY and not about your WHAT.

Focus on what’s important and you achieve great things because when it’s not about you, you attract your success.

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